California’s low desert, where both Palm Springs and the Coachella Valley are located, continues to enjoy a resurgence in popularity it hasn’t seen since the 1940s and ‘50s, when the area became the getaway destination for Hollywood’s elite. Today, the crowds drawn to Palm Springs are still of a glamorous, upscale nature, but there’s a new ‘it’ destination in the area drawing a hipster crowd away from the low desert and out to the high.