Close your eyes and think of a famous CEO.

You probably thought of Mark Zuckerburg from Facebook or maybe even Jeff Bezos from Amazon. Both men. And, its not that they arent great innovators and leaders, but it does raise the question: Why didnt a woman come to mind first? The answer is that Zuckerberg and Bezos had an idea, and ran fearlessly and confidently with it until they saw success, and that women typically struggle with self-confidence and fear.

At least, I know I have, especially when it comes to the workplace.

Here we go — flinging open the closet door to pick out the outfit. I mean, the outfit. The outfit that gives insight to a potential employer, insight to knowing who you are.

Are you meticulous? How about creative? Innovative? Passionate? Perfect for this position? The list of possible impressions goes on and on, and so do your thoughts of all the ways your favorite shirt can be interpreted, and misinterpreted, and interpreted again.

These thoughts are justified, as Mike Bell from Tilson, a human resource solutions company, stresses “the way the person being interviewed presents him or herself is vital to making a great first impression … You only get one chance to make a first impression.”