Social media challenges periodically take over our feeds, some leaving us feeling empowered and determined and some leaving us annoyed. Whether it is an ALS ice bucket contest or obtaining Kylie Jenner’s pout via suctioning glass, social media challenges are usually viral but short lived. The newest challenge is causing quite the media stir and instead of leaving followers feeling simply determined or annoyed, it is causing legitimate concern.
The latest trend, #A4waist, involves females (and some males) demonstrating how thin their waists are by covering it up with an A4 sheet paper. If concern didn’t jump out at you immediately, maybe knowing the width of this standard sized paper will.