We have all been witness to somebody saying “I’m so OCD!” as a means to get a point across that he or she is very particular, detail-oriented and organized. Brands like Obsessive Compulsive Cosmetics have been using this term as a way to market their products as something we ‘need.’
The media has also been throwing around this term, rather carelessly, as being a trait one would aspire to have instead of it being a serious disorder. For example, Khloe Kardashian has a regular segment on her website titled KHLO-C-D. During each segment she demonstrates to her followers how she organizes her cookie jar, packs for an upcoming trip or rearranges her closet. Is such branding an innocent advertising tool, or is it instead stigmatizing to those whom live with this disorder?
The truth is, using this term inaccurately can be quite offensive and hurtful to somebody living with actual Obsessive Compulsive Disorder (OCD). What does it mean to have OCD? Tackling the myths of this serious disorder is the first step to decrease the inaccurate use of the term and bring awareness to those who are suffering.
